Mediatown Marketing Control Centre

30-Day Overview

Total Spend

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Meta + Google (30d)

Total Leads

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All channels (30d)

Meta Spend

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— leads

Meta CPL

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Cost per lead

Google Spend

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R250/day budget

All-Time Leads

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In leads sheet

▼ Ad Spend — Meta & Google Loading...

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▼ Active Campaigns Meta + Google

META Campaigns & Adsets

GOOGLE Campaigns

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SHOW: Showing only Meta + Google campaign leads

Lead History

#	Date	Name	Phone	Email	Platform	Campaign	Source	Quality

▼ Customer Match / Audiences Meta Custom Audiences

▼ Meta Lead Quality Ratings & Feedback Loop Nightly 8pm SA

Geo Targeting — 23 Active Pins (3km radius each)

Audience & Targeting

Ad Schedules — When Your Ads Run

Metrics Glossary

Understanding your numbers — what each metric means and how to use it strategically.

CPL — Cost Per Lead

What you pay on average per enquiry. Lower = more efficient. Residential target: under R60. B2B: under R300.

CTR — Click-Through Rate

% of people who see your ad and click it. Google Search: 2%+ is good. Meta: 1%+ is solid.

CPC — Cost Per Click

What you pay per click. Google R4 CPC is excellent. Lower CPC + good CTR = strong relevance.

Impressions

How many times your ad was shown. High impressions + low clicks = weak creative or wrong audience.

Reach (Meta)

Unique people who saw the ad. Gap between Reach and Impressions shows ad frequency.

Quality Score (Google)

1–10 rating of keyword + ad + landing page match. 7+ = good. Below 5 = fix the keyword or ad copy.

Bid Strategy

LOWEST_COST = Meta auto-bids cheapest leads. Maximize Conversions = Google auto-bids for most leads within budget.

Qualified Lead

Manually rated High by Josh. Fed back to Meta via Conversions API to train the algorithm toward similar profiles.

Exact Match [EXA]

Your ad only shows when someone searches that precise phrase. Lowest volume, most control, cheapest clicks.

Phrase Match "PHR"

Ad shows when search contains your keyword phrase in order, with other words around it. Good middle ground.

Broad Match BRO

Google decides what searches are "related" to your keyword. High volume, least control. Needs strong negatives.

Negative Keywords

Words that BLOCK your ad. Critical in SA — "wifi" attracts ISP seekers. We block: booster, extender, ISP names, job seekers.

Competitor Landscape — JHB Networking

Google Keywords — by Campaign

Keyword	Match	Ad Group	Status	Impr.	Clicks	Spend	CTR	CPC	QS

📊 Google — Daily Budget & Keyword Performance

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SearchKings vs Cooper — Lead Comparison

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