30-Day Overview
Total Spend
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Meta + Google
Total Leads
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All channels (30d)
All-Time Leads
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In leads sheet
Active Campaigns
Audience & Targeting
Ad Schedules — When Your Ads Run
Metrics Glossary
Understanding your numbers — what each metric means and how to use it strategically.
CPL — Cost Per Lead
What you pay on average per enquiry. Lower = more efficient. Residential target: under R60.
CTR — Click-Through Rate
% of people who see your ad and click it. Google Search: 2%+ is good. Meta: 1%+ is solid.
CPC — Cost Per Click
What you pay per click. Google R4 CPC is excellent. Lower CPC + good CTR = strong relevance.
Impressions
How many times your ad was shown. High impressions + low clicks = weak creative or wrong audience.
Reach (Meta)
Unique people who saw the ad. Gap between Reach and Impressions shows ad frequency.
Quality Score (Google)
1–10 rating of keyword + ad + landing page match. 7+ = good. Below 5 = fix keyword or copy.
Bid Strategy
LOWEST_COST = Meta auto-bids cheapest leads. Maximize Conversions = Google auto-bids for most leads within budget.
Qualified Lead
Manually rated High by Josh. Fed back to Meta via Conversions API to train the algorithm toward similar profiles.
Google Keywords — by Campaign
Leads — by Campaign
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| # | Date | Name | Phone | Email |
Platform | Campaign | Type | Quality |